The organized trade (franchise, concession, affiliation-commission) is a tool of development appreciated by Moroccan public institutions. The government sees in franchising a way to fight against poverty, illiteracy, and unemployment. The organized trade allows direct and indirect job creation and answer the will of Moroccan government to modernize the national economy.
Several factors explain the rise of organized trade in Morocco:
- The real progression of Morocco’s attractivity for investors since 2005 (+6% in 2006 and + 6% in 2007) to reach 52% in 2007. A growing attractivity thanks to telecommunication installations, a political stability favorable to investments, the workforce high qualifications and the foreign languages practice. (Study "Baromètre Attractivité du Maroc 2007" Ernst&Young). .
- Geographic and cultural link between Morocco and Europe, especially France.
- Growing urbanization linked to an important phenomenon of rural exodus.
- Growing urbanization linked to an important phenomenon of rural exodus.
- Creation of new cities at the door of big cities (Tamesna, Tamansourt…).
- The development of the big distribution through malls construction offering an adapted real-estate for franchisors.
- The rise of average Moroccan families’ revenue, loans’ democratization, and rise of credit cards use.
- The rise of average Moroccan families’ revenue, loans’ democratization, and rise of credit cards use.
- The custom deregulation, reference prices suppression, an agreement signed with 26 countries on the “no double taxes”.
- The developing of new technologies of information and communication (Internet, mobile phones, TV and cable…) allowing a strong diffusion of commercials.
- The developing of new technologies of information and communication (Internet, mobile phones, TV and cable…) allowing a strong diffusion of commercials.
- The young, flexible and cheap workforce.
- The growing development of transportation and logistics structures (ex : complexe Tanger Med).
- The existence of many under-exploited activity sectors: the Moroccan market is far from being over-exploited!
- The creativity and the dynamism of certain Moroccan brands, which develop profitable and exportable concepts (Marwa franchise, Bidgil...).
For a few years, Moroccan trade has faced many changes linked to the evolution of the population consumption’s habits. These changes have helped the entry of new types of organized trade that brings a wide and diversified offer meeting the requirements of Moroccan consumers.
To follow next saturday...